It is a fact that the certified wood is guaranteed quality to the customer and security for the owner of the business, since it is possible to prove the legal origin of the product. However, there are other good points that can help the entrepreneur to boost your sales and attract customers.
# 1 Certified wood protects the environment
Increasingly, the population is facing a sustainable and environmentally friendly lifestyle. This is a worldwide trend that gained even more strength after the Paris agreement. Soon, those who work directly with the end consumer or providing services for large companies where sustainability is part of domestic politics, bet on raw materials that do not harm nature can favor the choice of product.
In the case of use of teak wood of Floresteca the company / consumer not only helps combat indirectly the illegal logging but also contributes to reforestation.
# 2 Helps the credibility of your brand
In this same line of reasoning, the use of certified wood can be worked by marketing to add value to the product offered and to the brand itself, contributing to increasing the credibility of the company in front of the media and the public.
# 3 Helps in spreading the product
In addition to serving as an argument for advertising, the use of wood certified often contributes to the formation of partnerships and open channels for the dissemination of products. An example is the list of companies “environmentally friendly” present on the site of various organizations protective of the environment, as the greenpeace.